MISSION
To initiate and sustain a revitalization of the Olde Towne commercial district by building a diverse and collaborative coalition that champions strategic investment in the arts, green space, events, and place-making efforts that invite connection, celebrate culture, and drive foot traffic, tourism, and lasting neighborhood vibrancy.
QUICK FACTS
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Launched in January of 2025, this initiative is on track to receive Main Street America accreditation by 2028.
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The Main Street approach requires strong public/private partnership. Our coalition is made of 28 members, and 12 city departments having representation on the committee or contributing monthly data to this initiative.
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Main Street is a proven revitalization strategy for historic downtowns, anchored in intentional placemaking, historic preservation, events, etc.
739 HIGH STREET
PORTSMOUTH, VA 23704
CONTACT
ACCOMPLISHMENTS TO DATE
LIGHTING & SAFETY
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Installed decorative uplighting in the High Street medians from the waterfront through the 800 block, enhancing the district's safety and nighttime appeal.
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Launched a grant program providing incentives of up to $1,000 for businesses and property owners to improve exterior lighting and repair or install security cameras.
ECONOMIC VITALITY
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Implemented the BOOMS (Building Opportunities on Main Streets) Tracker to inventory vacant properties and connect developers, investors, and entrepreneurs with available opportunities.
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Installed eye-catching storefront wraps on eight vacant spaces, transforming empty storefronts while directing prospective tenants to Portsmouth Economic Development.
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Established a first-of-its-kind partnership with the Hampton Roads Small Business Development Center, creating a permanent downtown presence to support entrepreneurs, startups, and existing businesses.
INVESTMENT IN PORTSMOUTH
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Secured more than $345,000 in grant funding to support downtown revitalization initiatives.
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Awarded $110,000 in predevelopment funding to advance the redevelopment of the historic Zion Church property.
ACTIVITY & WELCOME
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Relaunched PortsEvents to activate the downtown through signature festivals, First Weekend programming, and expanded year-round community events.
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Launching a Volunteer Ambassador Program to provide visitor assistance, create a welcoming downtown experience, and serve as friendly ambassadors for Olde Towne Portsmouth.
